I built the products. I install them myself.
Probe. Sonar. They go into every install. Built for bootstrapped B2B founders still leading their own outbound: SaaS, productized services, agencies, anyone post-PMF where the founder is in the GTM seat. Sourcing, infrastructure, copy, sequencing, measurement. One operator, end to end, yours to keep.
how I got here2 years running outbound at Oneshot.ai.
Built campaigns at scale for B2B SaaS, codified the methodology into reusable systems, watched the same patterns break the same way across thirty different builds. Helped take the company from 0 to $1M ARR before it wound down. Three of those systems became products. The consulting is where they get installed.
what I builtTwo open-source systems.
Probe. A 7-agent pipeline that writes personalised cold email sequences from a lead CSV. Open source.
Sonar. A unified lead engine. Four discovery modes, one shared 10-step enrichment pipeline. Open source, in active development.
Same person who built the products is the one who installs them.
the installEnd to end. Yours to keep.
One operator runs the whole stack. Founder-budget price. No hand-offs between teams that don't talk to each other. Most outbound consultants own one slice (data, sending, or copy). I run all of them.
how I think about thisSignal intelligence replaced lists.
Lists worked from 2015 to 2022 because data vendors had real moats and buyers hadn't seen ten thousand "I noticed your company is growing" emails yet. Both conditions are gone. Apollo, ZoomInfo and the rest sell the same data to everyone. Buyers mark generic emails as spam on reflex.
Signals are different because they're real and observable. Hiring posts, public writing, podcast appearances, comments on competitors' content, public complaints in forums. Vendor "intent data" with black-box scoring doesn't count. Lists tell you who. Signals tell you when.
Deliverability is upstream of copy.
A 0.3% reply rate could mean great copy from a burning domain, or mediocre copy from a clean one. You can't tell which without seeing the deliverability state of the infrastructure. Most teams iterate on the visible variable first: subject lines, openers, CTAs. Five rounds in, they conclude outbound doesn't work for them. Often, their domain has been in spam folders 70% of the time and they had no way to see it.
The fix order is consistent. Infrastructure first. Then audience. Then copy. Inverting it is the most common and most expensive mistake I see.
Outbound is operations.
Outbound has inputs, throughput, defect rates, stage conversion, and quality control. The instincts and metrics that win are operational. Marketing's default is to make outbound pretty (brand voice, A/B tests, sequence design) and skip the boring upstream work. Operations does the boring work because operations gets paid to keep things running.
Outbound belongs under operations, or under the founder, who is the operator by default. Reporting it to marketing produces pretty sequences and under-built infrastructure.
writingDaily on LinkedIn.
Themes: signal sourcing, deliverability hygiene, what moves reply rates from 2% to 5%, and what doesn't.
posting daily · Follow on LinkedIn →
geographyUK. Works globally.
Based in the UK. Most clients are in the US. Some in Europe. Async-default, two live syncs a week during a build.
Contact.
Email ravi@ravirevops.com, or book a 20-minute teardown. Bring your sequence and your domain. I'll tell you what's broken.
2 of 3 install spots available this month.